Address Numbers

Having a dull, worn out address on your home is like wearing old sneakers with a clean suit; it just doesn’t leave a good first impression. Add a little curb appeal to your home with a custom Address Plaque or Address Numbers.  We add elegance, personality and a sense of performance to your home. It’s those little touches that can make a big difference. There are many options to consider when designing an address for your home; for instance installation, whether its mounted to siding, stucco, concrete, brick, a rock or a lamp post. Or maybe its making sure you get the right finish to compliment the hardware or the color of your home. We consider all aspects when it comes to your sign including visibility not only for your guests but for emergency vehicles as well.

Take a look through our galley for ideas and contact us today to discuss your project.

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Proud Member of the Heart Safe Community

Did you know that joining the Alberta Health Services Heart Safe Community is a simple way for your workplace to help save lives? Behrends Group is one of only 607 registered Automatic External Defibrillator (AED) locations in the City of Edmonton and we encourage other businesses to follow suit. This program encourages survival from sudden cardiac arrest by educating and empowering businesses and the public to recognize what is happening in cases of cardiac arrest, and call emergency services for help while administering CPR and using an AED.

According to Health Canada, 2.4 million Canadians aged 20 and older live with heart disease that could potentially become complicated as sudden cardiac arrest. Heart disease is also the second leading cause of death in Canada, claiming more than 48,000 lives annually. While there are many contributing circumstances to exacerbating heart disease or increasing someone’s chances of cardiac arrest, these lifestyle issues are not always readily apparent.

The Heart Safe program represents one easy step for business owners to take in ensuring that their clients and employees will have the immediate care they need should their lives be in danger during a heart attack. In addition to reducing other risk factors in the working environment, such as lessening shift work, implementing wellness programs, and reducing stress, by signing up to be a member of the Heart Safe Community, Behrends also gets ongoing support from Emergency Services and Alberta Health Services. This support helps with using the AED equipment, ensuring it is up-to-date and operational, as well as informational services about using AEDs and developing an emergency response plan within the company. As heart attacks can strike at any time, including the work day, it is best for businesses to be prepared – it could save a life.

Interior Identification Signage


The Art of Knowing You Have Arrived

Wayfinding signage is a critical component of all architectural signage systems and is a cornerstone of the work we do at Behrends Group. Often people think of wayfinding as simply helping people find their way and this can be done through a variety of methods, including directional modular signage, exterior directional signage, signage maps and so forth. However, a component of wayfinding that is just as important as helping people find their way is the art of letting them know that they have arrived at their desired destination. This is where interior identification signage is critical.

It is simply not enough to have signs pointing to where a public washroom is if the room itself is not then properly labelled. This issue becomes readily apparent in places that do not have adequate identification signage inside their built spaces and environments, particularly when you have patrons walking around, following directions but then having to double-back on the route they came from to make sure they followed the directions properly. Why and how does this happen? Mainly, it is an issue of not having the proper markings for an end-point of a wayfinding. However, it can also be an issue of visibility or even inconsistent branding narratives. For example, if directional signage uses a certain typeface, colour, material and style, but the identification signage associated with a location does not match those qualities, it might disorient a patron in the space.

For this reason, it is critical to work with signage manufacturers like Behrends Group who know the importance of consistent signage messaging and how to best develop that messaging into a cohesive and coherent system. It is simply not enough to get someone where they need to go, they also have to know they have arrived when they get there. And going even further beyond that basic truth, the system that assists them in moving their bodies through your built environment should also reflect the values and principles that your company or organization seeks to embody.

It is really only when this works properly that excellent wayfinding techniques fade from patron consciousness – facilitating their experience but not interfering with it in any way – and lend themselves to creating a seamless encounter with your brand that they will come away from in a positive light. This cultivation of powerful emotive memories is the dream of every successful brand and it starts with professional signage.

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Herb Belcourt Plaque and Park Unveiling

A Lifetime of Leadership and Service: Plaque and park unveiled in honour of Metis businessman and philanthropist Herb Belcourt

On May 10, Herb Belcourt Park was unveiled at Sherwood Drive and Oak Street in Sherwood Park. The park is named in honour of local businessman, community leader, and philanthropist Herb Belcourt. Belcourt is a founder of Belcourt Construction, Canative Housing Corporation and the Belcourt Brosseau Metis Award Fund, which supports Metis students furthering their education. To honour Belcourt’s years of service and contributions to the community, Sherwood Park and Strathcona County commissioned a plaque from Behrends to adorn the newly renamed park.

The cast aluminum plaque is mounted on a stone fixture and features an image of Herb with his two young great-grandsons, Liam and Jackson. The detailed and lifelike rendering of Belcourt and his great-grandsons was achieved using PhotoSculpt – a technology that allows us to translate photographs into cast metal. This combining of a traditional medium and craftsmanship with cutting edge technology to produce a timeless memorial exemplifies the quality work Behrends is known for.

The unveiling was attended by Herb Belcourt, his wife Lesley, family, friends, and supporters including representatives from the Alberta RCMP and the Edmonton Police Service who paid their respects to Belcourt for his service as Aboriginal Advisor to the Commanding Officer at “K” Division of the RCMP.  Belcourt also recently received the Canadian Council for Aboriginal Business Hall of Fame Lifetime Achievement Award in January 2017.



Original Picture
Original Picture



Completed plaque source:
Completed plaque

Dedication Signage: Adding to the Experience of Remembering

Dedication signage is a growing area of the signage industry as more and more organizations place importance on the experience of remembering our shared past. Dedication signage can be oriented around the significance of a specific site, the history of a community, the contributions of an individual to society or can take on the appearance of an outdoor, interpretive museum. Whatever the purpose, dedication signage is all about reconstructing the past and making it present and alive to people now.

Dedication plaques and signage which commemorate the significance of a specific site or honor a person who contributed to a certain community provide a permanent and lasting way to mark these important historical points of memory. These can be as simple as plaques on park benches or in front of a memorial tree which was planted to mark the occasion of commemoration. Or these sites can be more elaborate structures which memorialize multiple characters or widely-significant historical events.

The history of a community can also appear in dedication signage with a particular community group or institution being honoured for its impact on the lasting culture of that area. Groups such as community leagues, post-secondary institutions or other agencies may have been instrumental in developing a neighbourhood’s identity and that should not go unnoticed. Founding members or boards might be named in public spaces constructed for this explicit purpose, or plaques which offer identifying information about place significance to these groups might govern one’s navigation through an area.

Outdoor interpretive museums which are dedicated by municipal or even provincial authorities are another use for dedication signage. Places that are not readily obvious as being important for the community to remember can honour significant people, dedicate buildings or parks, and can create a lasting tribute through the creation of a multiple-plaque narrative that instructs visitors about these places and how to move through them. This shaping of the environment to be socially significant directly affects how people will use a space and the respect imparted to it. Reflection is often encouraged in these places and, as such, the act of remembering creates its own memories in turn. Invoking emotion or nostalgia are very real outcomes of well-designed dedication signs and areas.

There are a wide variety of materials that can be used to fill the purposes of dedication signage. Most often, bronze plaques seem to be the main choice for patrons because of their durability and the tone of legacy that this medium seems to impart. Modern dedication signage, particularly larger memorials, tend to combine a number of material elements and can also include imagery such as etchings, relief portraits and more.


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Why People Need Wayfinding: Our Sense of Direction

Over one hundred years ago, Charles Darwin noted something exceptional about human beings in scientific literature: our sense of direction. Believe it or not, our sense of direction sets us apart from other mammals and comes from our ability to sift through fine-grain environmental details to create an imaginary frame of reference in the spaces we inhabit. A lot of this has to do with our incredible sensory tools like sight, smell, hearing and so forth. However, it is the human capacity to imagine and remember (both concepts which also set us apart from other mammals) that helps us find our way.

An interesting component of the human sense of direction is our need to create wayfinding solutions to redirect ourselves and other humans back to points of interest, whether it be places to find food, water, shelter or some other basic necessities. Human beings have always created systems of symbols and markers to remind ourselves where things are and this art has evolved into the practice of wayfinding over time.

While industry jargon might make this process seem complex and there are ever-more evolving possibilities when it comes to generating wayfinding solutions to spatial problems, the reality is that wayfinding is one of the most basic tools that sets human beings apart in the animal world. We have always shaped our environment in imaginative ways to jog memory and signify to others where they are going. We have just gotten better and better at it with time.

Over the centuries, wayfinding has become more sophisticated and today, there are entire consultancy teams devoted to coming up with brilliant systems that effortlessly move people through built environments while created a branded experience at the same time. No longer is wayfinding only about our sense of direction, but now, it has grown to include the creation of experiences within that movement. Through proper signage and architectural design, we can actually develop human emotions in certain spaces and these emotions are more likely to lead to the creation of memories than anything else.

What does this mean? For businesses or organizations looking to develop memories with their brand, products, or services in their clients, these emotional responses mean a stronger connectivity to your space. Effective wayfinding solutions can also contribute to an individual’s sense of safety, security and well-being: characteristics which are priceless in what some perceive to be an increasingly chaotic world.

At Behrends Group, our design team takes these principles to heart. We recognize what is possible by developing creative solutions to directional problems with tools that resonate at the most basic human level. Let us play to your sense of direction and that of your clients to design perfect wayfinding strategies in your business or institutional environments.