Custom Metal Letters for Address Signs

Our homes are the centerpieces of our lives and we spend a lot of time, energy and money making sure that we invest quality materials in them so they last as long as possible while remaining stylish and expressive of who we are. As homeowners, we want to ensure that our dollar goes as far as possible but one point that we may overlook is the quality of our metal address signs. We might make sure we get high quality siding or brick work for our homes, but then only invest in cookie cutter letters to display our home numbers. More often than not, these generic numbers are only masquerading as solid metal and are more likely to peel after a single wet weather season.

Solid metal address letters or numbers withstand the test of time and all variants of extreme weather. They are made for wear and tear, exhibiting a durability that impostors simply cannot mimic. Rather than replace cheaper versions year after year and let their poor quality take down the visual appeal of your home, why not invest in quality custom metal address letters only once?

Even if you’ve owned your own home for a while, custom house numbers can be a quick and efficient way to add a little flair to the appearance of your home without the high cost of outdoor renovations or touch-ups. It’s amazing how quickly the curb appeal of a home increases with the simple addition of unique address plates or number design.

The beauty of making this investment with Behrends Group is that you benefit from individual consultation with our design team to take your vision to the next level – your address letters will not simply display your house number but will be an integral part of its overall look and can set an example for the culture of your neighbourhood and community. Different typographies, materials, finishes, sizes and methods of installation ensure that your final product will be uniquely yours: elegant and fresh, graceful and lasting.

Since your actual address is unlikely to change anytime soon, why should your address letters change year after year? Pick something permanent and lasting, and with custom metal letters, let our team put the finishing touches on your house that will make it feel like you are coming home every time you see them.

cast-aluminum-house-address Custom Address Custom-aluminum-house-address Different_custom_address


Custom Award Plaques & Statues Cultivate an Organization’s Culture

Custom award statues and plaques from Behrends Group communicate the sincerity and value of the award through their high quality and unique design. Every organization, whether it is a business, a non-profit group, an athletic team, or a public institution, succeeds because of the individuals it is made of. The best work, commitment, and innovation comes from a team of motivated people who feel recognized, appreciated, and inspired by their organization and leaders.


An official system of recognition and awards is a great way to recognize the accomplishments and contributions of outstanding employees, volunteers, and teammates, fostering an environment in which individuals feel valued and motivated to succeed. External expressions of recognition and gratitude are also important. Presenting official tokens of recognition and gratitude to donors and leaders highlights and honours your organization’s relationship with its community.


Recognition and award systems are an investment in your organization that will pay off in increased motivation, productivity, and commitment. Team members who feel recognized and valued for their contributions, who feel like their organization is invested in their fulfillment and emotional wellbeing at work, will respond with a reciprocal sense of responsibility for the organization’s wellbeing and success, and investment in their work.


For non-profit organizations and public institutions, recognition tools such as donor walls, demonstrate your organization’s ties to the community, fostering a mutual appreciation and promoting community involvement. While certificates of recognition and verbal or written praise and commendation are great ways to show appreciation on a regular basis, some contributions deserve the special recognition communicated by a more solid object: as such, award statues and plaques are lasting and personal reminders of the recipients’ accomplishments and contributions.


High quality, custom award statues and plaques add substance and weight to an award presentation, making the recognition especially meaningful. Displaying awards and recognition plaques is also a great way to showcase your team’s talents to the public. Whether you need a one off special award, or are developing an entire recognition system, Behrends Group’s design team will create a unique object that expresses your gratitude and appreciation, and communicates your brand’s image and values. Our manufacturing expertise and commitment to high quality materials and techniques are reflected in the quality of our products, ensuring that our custom award statues and plaques are truly meaningful objects.


PCL Award

PCL Award

6th place Claude Alston Award Awards Wall Client Care Award

Interior and Exterior Modular Signage Systems

If your company or organization is looking for flexibility and sustainability in terms of sign purchasing, it is possible that modular signage systems could be an ideal solution for your signage needs. Modular signs are comprised of both directional and identification elements and are most recognizable as the company “directory” – though their application goes far beyond a simple list of a building’s offices or individuals.

Modular signs consist of highly-visible, easy to understand visual components that are meant to produce wayfinding solutions. In other words, these systems get people where they need to go and let them know when they have arrived there.

Modular signs are a smart choice because of their uniformity but also because of our ability to customize them according to your branding needs. People have come to expect modular signage when they enter professional buildings, seeking out their destination and information about how to get there. Popular in hospitals, clinics, universities, airports and similar public institutions, modular signage systems offer a functional, lasting impression that changes with the fast pace of these environments.

Each component of a modular system can be changed out to enable users to update or change signs with great ease, minimizing the amount of waste a company produces by making it so that only small parts of signs will be recycled as changes inevitably happen.

While the nature of a modular signage system is unlikely to change, the custom components of it can subtly alter a space’s mood to reflect an organizations brand and values. As in all things “custom,” this is where Behrends really shines. Combining carefully chosen signage components and materials, we can produce truly unique systems that fill your needs in a way that cookie-cutter systems simply cannot. Available in a variety of styles  including curved faced signs, slim flat face signs, and a design-friendly grid system sign, modular signage systems can be adapted to your brand by way of typefaces, materials and by incorporating logos. Your signs then have the freedom to evolve as your corporate or professional environment evolves too.

If your clients or patrons are navigating a much larger built environment such as a campus or multiple buildings or pedways, exterior modular signage may also be a necessary part of your signage needs. Designed to withstand harsh environmental conditions, modular signage gives facility managers an easy method of communicating important wayfinding and identification information to patrons as well as helping to reinforce branding and develop an environment’s culture. Available in full colour and brilliant resolution, exterior modular signage comes equipped with similar flexibility as its interior varieties: each component of the signage can easily be switched out as entities require that they be changed with an organization’s evolution. Every step of the way, Behrends’ modular signage systems are ready to grow with you.

Mixed-Medium Custom Subdivision Signage



Subdivisions are growing at an incredibly fast rate and each suburban space is actively cultivating a sense of small community within the large municipal area. One such way this is being done is through carefully executed subdivision signage which “brands” a neighbourhood, sets its boundaries, and establishes a sense of place from the get-go. These are just some of the ways that signage contributes to that neighbourhood feeling of community:

Subdivision Monuments:

The philosophy of subdivision signage is that the “There’s no place like home” feeling should start the minute you pull into your neighbourhood. Beautiful, mixed-medium and custom signage can trigger the feeling of returning to one’s community after a long day of working hard elsewhere. There should be a sense of relief and happiness that is felt by seeing a beautiful entrance monument, whether it’s the first time or the thousandth time. It’s remarkable how easily a sense of immediate familiarity can be cultivated by creating a logo around the name of a community and representing it on an elegant monument at the entrance of one’s area. Often such signs rarely stand alone and are accompanied by landscaping elements and mixed materials including high-pressure laminate, metal signage and lighting. At Behrends Group, we have years of experience devising the perfect combination of elements to make people feel like a neighbourhood has always been home, whether it’s a brand new development or being freshened up as a historic character zone.

Directional Signage:

Elements from the subdivision monuments can easily be incorporated in all directional signage that is used to help visitors and residents navigate their neighbours accurately and efficiently. Successful strategies for guiding the way will reflect the branded culture of the area they inhabit while being functional as well. The sense of unity felt contributes to the organized feel of a neighbourhood, as well as one’s sense of belonging.

Home Addresses:

Another area that can easily be standardized to reflect the values and unity of a neighbourhood is in home address plaques or signage. Using consistent designs and materials at every residence gives these identification signs the added benefit of contributing the sense of place as well. Your address is one of the most crucial indicators for visitors, service people, postal workers and many others in identifying where you live, so why leave your address numbers up to chance by going with a generic look? Putting the finishing touches on your home means getting the details right and part of that is going with custom-designed house numbers to set your beautiful home apart while still fitting in with and reflecting the feel of the rest of your community.
As we can see, subdivision signage includes elements of experiential design as visitors and residents navigate neighbourhoods alike. Systems are then put in place to make travel within certain areas not only seamless, but also timeless, branded experiences where directional signage, subdivision signage, standardized home addresses and other elements all contribute to the overall “streetscape.” A neighbourhood should reflect the values and pride one places in where they live and one way to do this is through custom, consistent signage that upholds a brand and experience throughout the environment. By providing beautiful signage for highly visible entities, Behrends continues to be the most trusted name for architectural signage in our community.


- WO 151349 (2) Riverstone Plaques





Pubs and Puns – a short history of storefront signage

Storefront signage is such an essential part of how we relate to and interact with businesses in the modern cityscape that most of us probably never stop to wonder about its history. Signs identifying different businesses and trades have been an ubiquitous part of the urban landscape for a very long time indeed. Stone and terracotta signboards from ancient Greece and Rome survive, but it was in the High Middle Ages, when cities and urban trade were reviving and growing rapidly, that the use of commercial signage as we know it began.

Premodern and early modern signs addressed a typically illiterate audience so they used symbols and images to attract attention and identify their businesses. Roman signboards used symbols like a bush to identify a tavern, or three balls to identify a pawnbroker. A cross might be used to attract Christians, while a sun or moon might be used to attract pagans. Some symbols came to be widely identified with certain trades and evolved into trademarks – icons used to identify particular trades.

In the Middle Ages pubs and inns were the businesses most likely to use a sign. In many places pubs had to have clear signage to make them identifiable to inspectors. Beer quality was important at a time when water was often not drinkable, so landlords who brewed beer were subject to inspection. Medieval signage often co-opted the imagery and language of heraldry, which is where we get common pub names such as the Red Lion.

As towns grew and developed specialised trade districts, artisans and traders developed individual devices to distinguish their businesses and attract customers, much like how modern businesses use unique and eye catching signage. These signs were still aimed at a largely illiterate audience, so continue to rely on images over words. Some traders used rebuses of their names, such as two roosters for the name Cox. Others simply used a distinctive image of an animal or object, others used memorable combinations of objects that paired whimsically or to make a pun. For example, the combination of a goat and compass was said to be a corrupted pun of the phrase “God encompasses”. Some businesses even used a portrait of a well known person to attract patrons!

In the sixteenth through seventeenth centuries, signs became increasingly elaborate in an effort to attract attention. The signboards, posts, and supports all became ornate, artistic, and often quite large. The excessive number and size of signs in this period actually became a public hazard leading to various royal orders and laws limiting the size of urban signs!

In the nineteenth century painted signboards were an artistic specialty and businesses that operated mainly at night, such as coffee houses, started to use specific lighting to identify themselves. With the adoption of house numbering and increase in literacy, the quantity and aggressiveness of signage declined, but unique signage remains a tool used by businesses to distinguish themselves and attract customers off the street.



The Creative Possibilities of Channel Letters

Channel lettering is a popular signage technique that you probably see every day. The cut-out shapes emphasize the business’ name or logo because it follows the shape of the letters or image, making it a great choice for anyone looking for a unique and eye catching sign. Traditional, or face-lit, channel letters enhance the design of the lettering or logo through simple illumination of the face of the sign, but there is a whole variety of channel lettering techniques that can truly make a sign shine.
Channel letter signs are three dimensional; they are composed of a back, sides (or returns), and a face, and different materials are available for each component. The channel is usually cut from sheet metal in the shape of the letter or logo, creating the back of the sign and the basis for its shape. Aluminum is a common choice for this component because it won’t rust. The sides are made from a strip of the same metal, bent around the shape of the back. This is then painted and fit with the interior lighting components such as neon tubes or LEDs. LEDs allow channel letters to be as thin as 2 inches. The face of the sign is usually a translucent acrylic or polycarbonate cut to fit the shape of the channel. The illuminated letters are eye catching at night or in dimmer light. Letters can be coloured, and matched with a corresponding LED for maximum effect. Warm colours such as red and orange, for example are matched with warm LEDs.
Traditional face lit channel letters have a translucent, illuminated face and opaque back and sides. Exposed neon offers a retro-twist on this look by using neon tubing for the internal lighting and a clear acrylic face. Halo lit, or backlit, channel letters create an interesting modern look. Halo lit letters have an opaque, aluminum face and internal lighting directed towards a translucent or clear acrylic back. The sign is usually mounted slightly away from the wall so the lighting shines through the back onto the surface of the building, creating a halo-effect around the letters. This is a sophisticated and elegant way to make a sign stand out at night. Halo lit channel letters also incorporate the colour, sheen, and texture of the building’s surface into their effect. Plastic formed letters offer many creative opportunities. Plastic signs can be illuminated on the side and face. The back is made from moulded plastic with a raised lip, which a moulded plastic cover snaps over. The face can be flat, round, or prismatic. Cut vinyl can be applied to the plastic to create light and colour effects, or a translucent chrome finish can make the letters look chrome by daylight but lit up at night.
Whether you are looking for a sleek and sophisticated look, a fun and funky style, or something retro, channel letter signs offer diverse options with a wide range of creative possibilities to suit your brand and style.




A&H Steel Exterior Sign - WO 152260 (9)