A Perfect Blend of Artisanal Work and Technology

A long legacy of experience in artisanal work and techniques is only as good as it is adaptable. These days, being adaptable means incorporating technology in ways that streamline processes and increase quality and efficiency without affecting the craftsmanship of the final product.

Behrends Group has a combined experience of at least 205 years in our foundry alone and these experts use the human touch and eye to execute every project to the highest standard of perfection. Having long-standing employees – many of whom have devoted their entire career to working with Behrends Group – means that the creative possibilities are endless. By having a strong foundation of knowledge and experience, such a team is better able to push the limits of what can be done with the designs and the materials at hand.

At the same time as this experience is central to the quality of products we offer, being at the forefront of technological innovation has always factored heavily into our work as well. Our design team is proficient at using the best technology to craft designs (whether two-dimensional drawings or three-dimensional renderings) that will exceed your expectations. Our fabrication team uses all kinds of advanced machinery as well as 3D printing and other innovative techniques. Finally, our installation –team uses the best tools of the trade and know-how about environmental factors and material quality to ensure that what we have spent time designing and developing also looks its absolute best.

This perfect balance of knowledge-keeping and experience while being open to new innovations sets Behrends apart. It is easy for other companies to replicate where we are at with technology, but without the advanced repertoire we have accumulated over the years, testing and crafting every type of project imaginable, there are still limits on the possibility of both signage design and execution. We have said it before and we will say it again: Every sign is a learning situation and, at Behrends, we love to be pioneers in the industry, pushing the boundaries of what is possible while delivering high-quality, custom signage every time.

contact us today to discuss your project.


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Reception Signs

Reception signs welcome people into your workplace; well-chosen reception signage is key for setting a tone and expressing the best qualities of your brand from the first glance onwards. We’ll help you create an elegant and refined piece of signage that makes a serious statement. Decades of experience have taught us the importance of subtlety and designing for longevity, and our Design + Build team will take your project from initial idea to the best solution for your brand, location, and budget.

Take a look through our galley for ideas and contact us today to discuss your project.


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Speak with a Sales Representative 


Discover Behrends Group’s Exceptional Signage History in the Hotel Industry

As we gear up to attend the Hospitality Design Exposition and Conference (HD Expo) from May 2 to 4 in Las Vegas, we thought we’d reflect on and share some of our work and experiences in the hotel industry. We have a long history in the industry, one that stretches back over 65 years!

Back when Behrends Group was known as Behrends Bronze, we were the key supplier of cast bronze, brass, and aluminum signage in Canada. Our high-end castings were a natural fit for the country’s prestigious hotels that wanted to stand out from the rest. We produced signage for the Hilton Toronto in the downtown area and a series of Holiday Inns located on the East Coast. For the latter project, the hotels had a nautical theme, so the brass signs with unique rivets really fit the character of the design.

One of our recent projects that stands out is the signage at The Armory. The client came to us with no preconceived idea for what they wanted their suite plates to look like, so our team had almost free reign to use whatever materials, shapes, and methods they wanted. The suite plates we created blend frosted acrylic, brushed and milled aluminum, and a tactile number plate with braille (you can view the design below). The process involved a few minor edits during the design stage, which were mostly done to reel in the cost. Similar signage projects that involve 3D modelling help as add value by allowing our design team to work very closely with our clients.

With the combined resources of our foundry, machine shop, router tables, flatbed printers, and now our 3D model printers, our sales staff and design team have access to all the tools that can allow them to creatively showcase any hotel’s brand and personality. Visit us at our booth (Booth #1207) at the HD Expo to chat with our team about our long and successful history in the hotel industry, and to discover how our modern tools and processes can help create quality signage for your hotel project.

You can also learn more about our hotel signage offerings on our website here.

Visit Behrends Group at the 2018 HD Expo in Las Vegas

We’re excited to announce that some key members of the Behrends Group team will be flying out to fabulous Las Vegas to attend the Hospitality Design Exposition & Conference (HD Expo)! Running from May 2 to 4, 2018, this comprehensive show is the leading event for hospitality product sourcing and networking, and we can’t wait to showcase what we’ve been up to and connect with past and future clients.

We’re looking forward to exhibiting alongside the incredible hospitality professionals—including hoteliers, commercial designers, architects, developers, purchasing firms, and product suppliers—that display their products and services every year. On top of building industry connections, attendees will be able to find inspiration as they explore the show floor, learn new ways of design from exceptional industry speakers, and participate in conversations about trends and challenges.

At Behrends, we can design and build completely custom signs that suit your brand, architecture, interior design, and budget. Need help visualizing your signage? Our designers can produce 3D models and renderings to take out the guesswork so you can be confident you’re getting the best product for your money.

As a foundry-based company, we’re able to do things other companies cannot. Casting offers a unique look that’s not attainable using the average sign-manufacturing methods. But it’s not the only method we have in our arsenal—we often integrate modern upcycled material made from post-consumer recycled high-density polyethylene (HDPE) resins. These very popular translucent polycarbonate panel materials work well with our castings. Our shop can cut, mill, and fasten almost any material for signage. Learn more about how we can produce hotel signage that will give your guests the best first impression here.

Stop by the booth to chat with one of our friendly employees about what Behrends has to offer. President and CEO Gen Russo and product consultants Michael Crosswhite and Giovanni Russo will be hanging out at our booth (Booth #1207), and their combined knowledge and creative problem-solving skills will help you find a design solution from our available products.

View our profile in the official exhibitor list, and be sure to star us so you remember to visit.  We look forward to meeting with you at the show and sharing our tradition of high-quality signage!

Hotel Signage

Looking for professional hotel signage that is a true reflection of your establishment, from the first impression to the moment your guests leave? Starting with a dynamic hotel welcome sign and impressive front desk and lobby signage, through to comprehensive wayfinding systems, at Behrends we’ll focus on quality, always staying true to your brand. The care and attention we give to prominent outdoor signage is also applied to every piece of signage throughout the interior, including bathrooms, fire and safety signs, and regulations for pool, spa and fitness areas, as well as ballroom and meeting room designations.

Take a look through our galley for ideas and contact us today to discuss your project.


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Interior and Exterior Modular Signage Systems

If your company or organization is looking for flexibility and sustainability in terms of sign purchasing, it is possible that modular signage systems could be an ideal solution for your signage needs. Modular signs are comprised of both directional and identification elements and are most recognizable as the company “directory” – though their application goes far beyond a simple list of a building’s offices or individuals.

Modular signs consist of highly-visible, easy to understand visual components that are meant to produce wayfinding solutions. In other words, these systems get people where they need to go and let them know when they have arrived there.

Modular signs are a smart choice because of their uniformity but also because of our ability to customize them according to your branding needs. People have come to expect modular signage when they enter professional buildings, seeking out their destination and information about how to get there. Popular in hospitals, clinics, universities, airports and similar public institutions, modular signage systems offer a functional, lasting impression that changes with the fast pace of these environments.

Each component of a modular system can be changed out to enable users to update or change signs with great ease, minimizing the amount of waste a company produces by making it so that only small parts of signs will be recycled as changes inevitably happen.

While the nature of a modular signage system is unlikely to change, the custom components of it can subtly alter a space’s mood to reflect an organizations brand and values. As in all things “custom,” this is where Behrends really shines. Combining carefully chosen signage components and materials, we can produce truly unique systems that fill your needs in a way that cookie-cutter systems simply cannot. Available in a variety of styles  including curved faced signs, slim flat face signs, and a design-friendly grid system sign, modular signage systems can be adapted to your brand by way of typefaces, materials and by incorporating logos. Your signs then have the freedom to evolve as your corporate or professional environment evolves too.

If your clients or patrons are navigating a much larger built environment such as a campus or multiple buildings or pedways, exterior modular signage may also be a necessary part of your signage needs. Designed to withstand harsh environmental conditions, modular signage gives facility managers an easy method of communicating important wayfinding and identification information to patrons as well as helping to reinforce branding and develop an environment’s culture. Available in full colour and brilliant resolution, exterior modular signage comes equipped with similar flexibility as its interior varieties: each component of the signage can easily be switched out as entities require that they be changed with an organization’s evolution. Every step of the way, Behrends’ modular signage systems are ready to grow with you.