Discover Behrends Group’s Exceptional Signage History in the Hotel Industry

As we gear up to attend the Hospitality Design Exposition and Conference (HD Expo) from May 2 to 4 in Las Vegas, we thought we’d reflect on and share some of our work and experiences in the hotel industry. We have a long history in the industry, one that stretches back over 65 years!

Back when Behrends Group was known as Behrends Bronze, we were the key supplier of cast bronze, brass, and aluminum signage in Canada. Our high-end castings were a natural fit for the country’s prestigious hotels that wanted to stand out from the rest. We produced signage for the Hilton Toronto in the downtown area and a series of Holiday Inns located on the East Coast. For the latter project, the hotels had a nautical theme, so the brass signs with unique rivets really fit the character of the design.

One of our recent projects that stands out is the signage at The Armory. The client came to us with no preconceived idea for what they wanted their suite plates to look like, so our team had almost free reign to use whatever materials, shapes, and methods they wanted. The suite plates we created blend frosted acrylic, brushed and milled aluminum, and a tactile number plate with braille (you can view the design below). The process involved a few minor edits during the design stage, which were mostly done to reel in the cost. Similar signage projects that involve 3D modelling help as add value by allowing our design team to work very closely with our clients.

With the combined resources of our foundry, machine shop, router tables, flatbed printers, and now our 3D model printers, our sales staff and design team have access to all the tools that can allow them to creatively showcase any hotel’s brand and personality. Visit us at our booth (Booth #1207) at the HD Expo to chat with our team about our long and successful history in the hotel industry, and to discover how our modern tools and processes can help create quality signage for your hotel project.

You can also learn more about our hotel signage offerings on our website here.